Original Imagery

Michal Batory Research


Batory's posters are known for their minimalism and surrealism. His work is a mix of photography, painting, and digital art. He uses symbolism to convey the messages of his posters very effectively by using very bright bold background colours such as yellow, orange, blue and red, etc. I specifically like how he puts a lot of effort into his shadows to add some realism to his artworks even though they are very surreal. By adding these shadows, it makes the objects in the artwork look like they are all part of the same scene. 

He was born on 25 August 1959 in Lodz, Poland, lives and works in Paris since 1987.
He won the International Poster and Graphic Design Festival in Chaumont, the International Poster Biennale in Mexico (2010). You can find his work in Les Arts Décoratifs in Louvre. Batory studied in Academy of Fine Art in Łódź.



For example, in this poster, he adds a shadow to ceratin parts of the stalk of the sunflower as it bends around to fit the shape of a trumpet. This makes it look like he hasn't just cut out parts of a trumpet and filled it with a sunflower stalk. He even adds lighting that matches the surroundings to the end of the trumpet/sunflower. I assume he set up the lighting manually when taking the sunflower photo rather than adding the shadow in post production. I also like the shadow he created on the ground which looks like an actual real shadow as it becomes softer as it goes further away.


Michal Batory Poster Variants


Adobe Photoshop

To make this poster, I cut out a picture of the earth and a finger to make it look like it's spinning the world like a basketball. To create the shadows. I used the burn tool. The poster looked very boring, so I cut out a football audience, adjusted the curves to look like it's in the background, and added a blur to look like the camera is focused on the earth on the finger.


This was inspired by Michal Batory because he uses the masking tool in Photoshop and makes unusual images in his posters. I like this image because the cactuses are the same size as the fingers and is very creative. 



AM Cassandre Research


A.M Cassandre, was born in 1901 in Ukraine. In 1918, he joined Ecole des Beaux-Arts to study art. where he pursued several career paths such as graphic designer, poster artist, painter, and a stage designer.
AM Cassandre is known for his bold geometric shapes and typogaraphy. His style is modern and clean, even today. His posters are extremely impactful because of his use of shading to create bold shadows and a small range of colours. He usually uses a gradient to make his shadows with a slight grain, which I used in my Adobe Illustrator Version of his artwork.
In 1925 one of his posters "Au Bûcheron" was awarded first place at Exposition Internationale des Arts Décoratifs.


For example, in this poster, he shows that the light is coming from the left by adding a black to red gradient on the two chimneys. I also like how he didn't use too many colours, which I mentioned earlier; in this poster, he uses 4 main colours:
    - Shades of blue (the smoke, the sky, cloud shadows and some text)
    - Dark red (used for the chimneys and letters)
    - Black (used for the ground)
All of this makes the poster very bold and makes sure the viewer doesn't have too much to focus on.


AM Cassandre Poster Variants


Adobe Illustrator

The first one I altered was the character with the hats poster (final version below). To do this, I used the pen tool to make the shapes whilst using handles to create the curved shapes. To make the text, I made an English version of the word with the "impact" font and made a Latin word version with the brush tool using my own handwriting.

I decided to use shades of grey because I preferred the simplistic look compared to multiple shades of brown and white + black in the original image.


My own
Original



The second one I took inspiration from was the boat on the docks poster. I specifically chose this one because of the depth in the image and I liked the colours on it; they aren't too bright and they aren't too dark. To create the grainy effect I made two layers on each part I wanted the gradient on, one layer with each colour. Then, on the top layer, I would click window > transparency and then make a mask on the top layer with a gradient. Finally, I would then add the stippling grain effect with effect > texture > grain.

My Own
Original





Legibility and Colour Systems

Legibility is how easy something is to read. There are many factors that make something less or more legible. These include text size, text spacing, line spacing, line height and line length, text colour and text background.



The best legibility from this grid would be white on black or black on white because these have the most contrast out of all of them.

An RGB file consists in composite layers of red, green and blue, each being coded on 256 levels from 0 to 255. For example, black corresponds to the levels R=0, G=0, B=0, and white corresponds to the levels R=255, G=255, B=255.

CMYK refers to the four ink plates used in some colour printing: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colours on a lighter, usually white, background.








Photo 1


In this photo, I used a slower shutter speed because the image is stationary. A narrower aperture was used because the camera didn't need to receive that much light because the slow shutter speed lets in a lot of light already. I didn't need to use a more sensitive ISO because the photo was already bright enough and I didn't need any unnecessary grain.

Photo 2


In this photo, I used a faster shutter speed. This caused my photo to be grainy. I needed to use a more sensitive ISO because the photo was very dark because of the fast shutter speed.

Photo 3


In this picture I used a moderate shutter speed and normal f-stop aperture. I used a less sensitive ISO to get no grain.

Photo 4


I used a faster shutter speed and wider aperture to create a blurry background effect. This is because there is more depth of field with a wider aperture (only the bulb is in focus). I used a less sensitive ISO so that it wasn't grainy and I didn't need the image to be brighter.


Photo 5


This is a less extreme version of Photo 4; using a moderately fast shutter speed and a little wider aperture. The blurred background isn't as extreme as Photo 4 because more of the scene is in focus.



Photo 6


This picture is extremely grainy because of the sensitive ISO because 
high ISO amplifies the sensor's signal causing more digital noise. It is also quite bright because of the moderate shutter speed even though the aperture is very narrow.



Examples


High ISO images have more grain than images with a lower ISO, which look much more crispier. This is because high ISO amplifies the sensor's signal causing more digital noise (grain).


A large aperture makes the subject more in focus but a small aperture makes the whole image focus and doesn't make the blurry background effect


ISO    sensitivity of the camera's image sensor to light. Higher ISO: More light is absorbed, Lower ISO: Less light is absorbed.
SHUTTER SPEED    the speed at which the shutter of the camera closes. Use a higher shutter speed for a moving object and a lower shutter speed for a still object.




Audience Theories


Hypodermic Syringe Model Theory: The media puts out a message to the audience, who are influenced by it. It's called this because it's similar to a needle going into someone's arm. The audience is seen as a target of the media's powerful influence. For example, propaganda: a government might spread a message to influence the public opinion. Another could be advertising where the product is presented in a way to persuade consumers to buy.

Two-Step Flow Theory: First, the media is passed on to the opinion leaders (E.G. a YouTube Creator), and then it's passed on from the opinion leaders to the masses (the audience). For example, if you are a marketing director, when a new ad campaign comes out you would analyze it and share your thoughts with the team. Your interpretation could change how the team perceives the campaign. Or another on could be a blogger writing a review and some followers will decide to not try the product if their review is negative.

Cultivation Theory: A theory that explains the long-term effects of media on audiences that consume it for long periods of time. The media shapes people's beliefs and attitudes towards the world even if they know the messages aren't 100% true. E.G. People who watch lots of crime dramas might believe that the world is more dangerous than it actually is. Or someone who sees lots of ads for luxury goods might believe that everyone owns these high end items.

Uses & Gratification Theory: This theory states that everyone has different uses for the media and seeks a different type of gratification from it. E.G. some people watch YouTube videos to learn and some people listen to music to relax. Or another example could be that someone follows a beauty photography blog to get makeup/style inspiration.



Digital Image Types



Image resolution is usually described in PPI, which is how many pixels are displayed per inch. The higher the PPI, the crispier/clearer the image will appear. E.G. 180ppi would look clearer than 72ppi. The same with 2560x1440 (1440p / QHD) would look clearer than 1920x1080 (1080p / HD).

Also, The higher the resolution, the higher the file size. This also applies if the image doesn't have many colours (E.G. 1 frame of a .GIF would be a smaller file size than a PNG)  


.jpeg / jpg: This is a lossy raster image type that doesn't support RGBA (transparency). Has a continuous tone. They're suitable for photographs but not text. 
They're often used for web images because they can be compressed to smaller file sizes than other image file types. This makes them load a lot faster on websites. They're are also used for email attachments because they send really quickly due to their small file size.


This cat picture demonstrates what a heavily compressed version of a jpg looks like compared to a higher quality version (the higher quality version part is on the right and the lower quality part is on the left). As you can see, 


.png: A raster file format that supports RGBA (transparency) which has a much broader and brighter color palette than GIFs. It's used to display high-quality digital images on websites because they don't compress.



.svg: A vector file format that allows you to scale the image up to any size and will not lose any resolution. They're used for displaying two-dimensional graphics, charts, and illustrations on websites.



.GIF: A lossless animated file type that doesn't have audio and also has flat colours. They're usually used on websites or in social media messaging apps.

Here are some original examples of some .GIFs I made for myself last year:



















MP4: A multimedia file used for storing, sharing, downloading, and streaming video clips from the internet.

Here is an example of a .mp4 I made this year using Adobe After Effects:


If this video doesn't load, CLICK ME






Formal Elements of Photography


Shape Photography: Focuses on capturing distinct geometric shapes. In this photograph, there is a silhouette of the aeroplane which is the main focus of the image. the sunlight in the background creates this effect. The texture of the background makes the image less flat and also makes it a lot more interesting. The photographer is very smart for capturing the sunlight in the middle top half of the image because it creates a natural vignette on the edges of the photograph.



Line Photography: Uses real or implied lines to guide the viewer's eye or to create a narrative. In this photograph, the lines on the bricks make the viewers eyes look towards the subject (the human walking). The photographer is clever for choosing bricks because of the way they are placed on the wall.



Tone Photography: Explores variations in brightness and darkness to add depth or mood. This photgraph is effective because of the two contrasting skintones. The photographer used black and white instead of colour to show the tone.


Colour Photography: Utilises vibrant or contrasting colours to create visual interest. This photograph uses umbrellas as the subject which all have different colours. The colours used are purple, red, blue and teal which creates visual interest. There is also some leading lines in this photograph.


Form Photography: Highlighting three dimensional aspects of a subject often through lighting. In this photo, the 3D petals are captured very well and the light brings out the curves on each petal. The tints of pink/purple make the petal look a lot more bold and interesting rather than if it was black and white.



Pattern Photography: Captures repeating elements or designs creating a visually engaging image. This photo is effective because it is split up into 2 tones (green and blue, and purple and dark blue). The colours follow a repeating pattern. The texture of the fabric is very detailed and the photographer does a great job of focusing on that.





Composition in Photography




This is an example of leading lines in a photograph. This is effective as the lines of the base of the bricks and in between point towards the subject in the middle of the photo.



This is an example of depth of field. This is effective because the camera is focused on the chat, making the plants in the foreground very blurry which makes the viewer focus on just the cat. The leaves also do a good job of framing the cat.



This photo utilizes texture and patterns. It was taken in Camden at a clothing store. I like the way the textures and colours vary between each hat. Most of them are also stacked in a uniform pattern and none are out of place.



This photo uses a different viewpoint than a normal photo. To achieve this, I placed the camera as low as I could next to the cat whilst she was sleeping and took the photo. This creates a drowsy/calming effect.



This photo is a close-up image of hair (comb coils style). Because of the slightly loose single strands of hair and the way they are coiled around, you can tell they are not very dense.




Lighting Terms and Definition


Types


key: Highlights the form and definition of the subject. It's the primary light source.

fill: A fill light exposes the details of a subject that's in the shadows made by a key light. A fill light is usually positioned opposite a key light to fill in the shadows that the key light makes.















hair: A hair light is a studio lighting setup that focuses a light source on hair.
background: A background light illuminates the background of a set.
camera: Lighting that's attached to the camera.
mounted flash: An external flash unit that can be attached to the hot shoe on the top of a camera.


Styles

split: A technique that lights up half of the subject's face leaving a shadow on the other half - essentially splitting the face.

















rembrandt: A technique that uses a light and a reflector / two separate lights. It creates photos that look dramatic and natural at the same time. When using this technique, there will be a lit-up triangle underneath the subject's eye on the less illuminated area of the face.

















butterfly: A technique used for portraits where a key light is placed above pointing downwards onto the subject's face. It creates a dramatic butterfly-looking shadow under the nose and chin.

















loop and broad: A technique that illuminates the side of the face closest to the camera.

















Lighting Practice


These are some examples of Split lighting. I used a fill light to the left to create this lighting.


Here are some examples of Butterfly lighting. It worked quite well on me and Denis but it didn't work at all on Dylan because his glasses and hair created too much of a shadow. To make this effect, we placed a key light just on top of the subject's face.



These are some examples of rebrampt lighting, although none of them worked as they did on the pictures online. We used 2 fill lights and one key light.



This is an example of Loop and Broad lighting which worked very well. I used a key light and a fill light and got Denis to look towards the light to make this effect.






Genres



Primary Research: Researching information that hasn’t been researched before. Some methods for this include Interviews / Online Interviews Observations Surveys / Questionnaires.

Secondary Research: A research method that uses data that was collected by someone else.
Some examples of sources you could use are encyclopedias, news articles or textbooks.

Quantitative Studies rely on numerical/measurable data. You could display these results on a spreadsheet.

Qualitative Studies rely on personal accounts or documents that illustrate in detail how people think or respond within society. This could be displayed on a word document. 






Photographer Research



Eliot Porter: 1901-1990
Porter was an American photographer known for his work in colourful landscapes. He's known for his vivid images of the natural world. It was revolutionary because in his time, the majority of photography was in black and white. She died in Santa Fe, New Mexico. He was awarded a Guggenheim Fellowship in 1941 to photograph bird and the Museum of Modern Art exhibited his Birds of Color in 1943. His Guggenheim grant was renewed in 1949. 
When Eliot was a child, he used to photograph birds and landscapes with a Kodak box camera at his family's summer home in Maine. He earned a BS in chemical engineering at Harvard University in 1924, and an MD from Harvard Medical School in 1929, then he taught and researched there til 1938.

This famous photograph is called "Calm Beauty" and it was taken in the American wild in 1989. In this photograph, Porter captures mainly yellows, greens and blues. He decides to have the trees in the foreground covering the water and trees background which makes great depth. The trees make an appealing pattern, sort of like irregular prison bars. He captures the texture of the birch trees quite well.
I like this picture because of the colours captured and they're not too bright or desaturated.




Steve McCurry: 1950-present
McCurry is an American photographer who is known for his rich/saturated images which highlight emotion and cultural diversity. He got awarded the Robert Capa Gold Medal, the National Press Photographers Award, and four first prize awards from the World Press Photo contest. He was born in Pennsylvania, and was educated at Penn State University. 
His work can be found at the Obras Caja Canarias en Tenerife (Spain), Lujubljana Castle (Lublijana), the Museum of Modern Art (Croatia) and Oeksnehallen (Copenhagen).

In this photograph, McCurry uses very saturated colours to Highlight the subject's clothing. The saturated colours also bring out their coloured eyes and shows emotion very effectively. He captures the rough/dirty/torn texture of the clothes
Personally, I don't like this photo because of how bright the colours are.



Ansel Adams: 1902-1984
Adams was an American photographer known for his landscape images. He's known for his black and white photographs of Western America (particularly National Parks). He also founded f/64. He was awarded Presidential Medal of Freedom (1980), Guggenheim Fellowship for Creative Arts, US & Canada (1946), Hasselblad Award (1981), Sierra Club John Muir Award (1963).
He only attended a grammar school, and was awarded six honorary degrees from schools like Berkley and Harvard.
You can find some of his work in The Museum of Modern Art (New York), the National Gallery of Art (Washington, D.C.), the Los Angeles County Museum of Art and the Victoria and Albert Museum (London).
 
In this photo,the line of the river leads the viewers eyes to look towards the mountains in the distance. Even though the picture is black and white, Adams does a good job of capturing the differences of the texture between the water and the land. He makes the viewer have a lot of attention to detail with this photo.



Robert Mapplethorpe: 1946-1989
Mapplethorpe was an American photographer known for his controversial black and white photography. He was raised in Queens and attended Pratt Institute (Brooklyn) from 1963 to 1970. He took courses in painting, drawing, and sculpture but he didn't have any intentions of becoming a photographer.
You can find his work at San Francisco Museum of Modern Art, Dulwich Picture Gallery (London), SCAD Museum of Art (Savannah), George Eastman Museum (Rochester).

In this photograph, Mapplethorpe creates a good contrast between the subject and the background by using a lighter colour in the background. He mainly. uses shiny/wrinkled textures in the whole photograph.
I like this photo because of how its cropped off so close to the subject's hands and feet which makes them look like they're in a box.






Type Styles




Sans Serif:
Sans Serif typefaces have letters that don't have decorative lines at the end of their strokes (serifs). Some examples include arial, helvetica and calibri. They have a clean and modern appearance.




Serif (Hairline/Modern):
Serif typefaces have small decorative lines at the end of their strokes (serifs). Hairline serifs are extremely thin (bodoni example below)





Slab Serif:
Slab Serif typefaces have bold/blocky serifs at the end of their strokes. Some examples are roboto slab, rockwell and courier.




Script Faces:
Script typefaces mimic cursive handwriting/calligraphy.













Event Ideas


Halloween-themed Circus Show on Wheels (Carnival): 3 scary figures in a line with the text above.

Food Truck Road: Long shot of a road with lots of food trucks in a different style - E.G. drawings of vans, or illustrator vans with food in them.

Farmer's Van Sale: A picture of a van in the middle of a park with lots of vegetables, fruits and bread sort of overflowing out of it.


initial photoshop sketch for the "Farm to Fork" poster. 
In the actual final version, I will make it look more realistic by adding shadows and some food inside the van with light coming out of it to focus more on it. I may also switch the van to be at the top and then edit the bottom part of the poster to be soil so that the text stands out a lot more instead of being near the sky (there will be more contrast if it is on top of the soil underground).



Initial Sketches: First, I redesigned it so that the van was at the top (1) with the text on the soil below. I figured this was too boring, so I redrew it (2) with an angle which makes it a lot more interesting. But after that I also realised that the "Farm to Fork" title doesn't look very clean because of the "two" between the two words. So I remade the title to be "FarmBus" which is more clear to the viewer what the event is about. It also looks much cleaner at the slanted angle than "Farm to Fork".


Landscape version for social media headers ^


Mind Map:








Peer Feedback (Google Forms)



To make sure my event matches the customers needs, I made a google form for people to fill out questions about their opinions on farmer's markets/organic food.



I asked if its important to support local farmers and everyone that filled out the form said its important which shows that the overall view on local farmers is positive.

Once again, all the people had positive responses to if organic food is better than normal which shows that most people would buy from the farmbus event.




All of the people that answered said they would buy fresh food, and considering the demographic on the people who answered the survey are from the city, that's very good because that's where the farmbus event will be taking place.


On this question however, I noticed that one person mentioned lack of cleanliness, so I might need to add some clarification of the cleanliness of the food.




The answers on here were mostly about the distance/location which is good because the farmbus event will take place in London which is very easy to get to (there are trains, trams and buses





Presentation of Ideas


This powerpoint presents my ideas for the event. I made it really clear for people viewing the powerpoint what my event was about and how the poster would be made/advertised. In these slides below, I explain the demographic of the target market and include primary research.
















Evaluation

For the graphic poster, I used Adobe Illustrator.


Bottom Half

Firstly, I made the soil with the rectangle tool then made a sky with a grain gradient going from light blue to white.

To make the grass, I used the pen tool to make little triangles to create simplistic grass. To add some more interest I added a light to dark grain gradient to show that the bottom part was furthest away from the light.

After that, I noticed that the grass looked too flat, so to add some depth I duplicated the grass and made it a bit darker to make it look like there were multiple layers of grass which worked quite well.

The dirt was insanely boring, so I made some rocks in a darker shade of the dirt and used the free transform tool to make them match the camera angle. I also added a grain gradient to make them fade off at the bottom.

Then, I made the text, expanded the appearance and added the roughen effect to it to make it look rougher and match the soil texture a bit. I also faded it off at the bottom to make it look like it was fading off with the rocks. I used the free transform tool to make it look like the camera is looking up at an angle.

After I made that, I realised that the grass and the soil looked too basic and wouldn't match the detail of the van on top of the grass, so I decided to start redesigning the bottom half apart from the text which I kept in the final version.


First, I made 5 layers of dirt going from a light colour to a much darker colour which was much more interesting than the first version which faded into a lighter colour. Also, to make it look more natural I used the pen tool to make each layer slightly curve.


Then, I added lots of pebbles in each sections with darker tints of each layer whilst being extremely careful they didn't overlap each line.

Seen as the previous version of the grass was too basic, the first step in redesigning a more realistic version was making lots of variations of blades of grass with different tints of green to make it look layered, some with gradients, some without. To create these, I used the pen tool with curve handles to make them bend round.


To make a fuller look on the grass, I duplicated lots of the grass strands horizontally till I got this result:


I didn't like how the grass cut off so abruptly behind the brown dirt, so I made a few pebbles with the pen tool and placed them on top of the top layer and behind to add some variation:


This helped it a lot but in my opinion, it still looked too unnatural.


To solve this, I made a simple but effective method. I duplicated some of the single grass strands and placed them on top of the top layer of dirt but behind the top layer of pebbles to make it look like some of the grass is coming out behind the pebbles.


This is how my final version of the bottom half of the poster looked with the text.


Top Half


The poster needed a sky, so I added a plain blue shape layer. 


This looked terrible because it wasn't like a realistic sky. A realistic sky has a gradient of a dark colour at the top to a lighter version of the colour at the bottom:




This gradient helped bring out the colour of the grass a lot more because there's more contrast between the sky and the grass compared to if the sky was a flat colour. It looks much more realistic like this.

The sky looked good, but it needed more. I decided to add some trees in the horizon behind the grass to add more contrast and realism.


On the front layer of trees, I had it much darker, on the middle layer I had it lighter and the back layer I had the colour much closer to the colour of the sky.


The Bus

Finally, I needed to make the bus. 


The first version I made was a very basic flat coloured van made with the pen tool. It had no depth, didn't match the camera angle of the main poster text.

To fix this, I adjusted the angle of the doors and added some width to them. I also increased the width of the bottom part of the van to match the camera angle of the rest of the poster. It was looking a lot better here because there was more contrast between the inside of the van and the light grey parts. I increased the saturation of the dark parts with a dark blue tint and also added some little details to make the van more like a real vehicle (E.G. the lights and the bottom part of the van).


In order for the fruit baskets to go inside the van, I made some shelves:


These looked ok, but there wasn't enough depth so I needed to add some shadow:




This made the inside of the van look a lot more realistic so I started made a basket which I would duplicate with different sizes for each fruit basket.


This is how the van looked with baskets full of fruit that I made with the pen tool on the shelves:


Once again, there wasn't enough depth in the van, so I duplicated more of the fruit baskets and placed them behind the front layer of baskets but to make them look in shadow, I made the back baskets darker:


I was pleased with this result so I moved it into the main poster (this is the final version):
Final Poster Design




Making the social media header version was quite simple; I made the Farmbus text on one line and increased the length of everything else:
Final Header Design






Because I don't have a van, I am going to use my parents' car with baskets of food inside for the photographic version of the farmbus photo. I will take a photo of an actual farm/field with sheep and grass in it to solidify the farm theme. However, the text at the bottom will be the same as the graphic poster and I will place small details on the inside of the boot.










My aim was to promote a farmers market on wheels for people who are interested in cooking, farming and growing their own food, higher earning married females.

My final posters are two different vehicles containing fresh farm food. I put a large title at the bottom to make the name as memorable as possible. I chose to this layout with the food inside the vehicles because it is easy to interpret that the vehicles are selling these items. 

The research I used was both primary and secondary. For primary research I made a google form and sent it to lots of people asking questions about fresh food, farmers and more questions relating to the topic. 








The answers on here were mostly about the distance/location which is good because the farmbus event will take place in London which is very easy to get to (there are trains, trams and buses

A problem I faced whilst making the graphic poster was making the poster into a header. When I started transforming it into a landscape header, I realised I had to remake the soil so that it goes all the way across the screen which took quite a bit of time. The same thing happened with the sky with the trees in the background. I was very pleased with the outcome of both posters, especially the grass on the graphic poster. I think it communicates my ideas very well because it shows the viewer that the van is carrying farm items meaning the viewers understand they can buy fresh food wherever they are.

If I were to repeat this entire process, I would've researched different types of soil and grass from before so I knew what to do on the final graphic poster so I didn't have to redo it a lot of times.





Fashion Photography

Fashion photography is a genre of photography for displaying clothing / fashion. Its mostly used for magazines, advertisements for companies such as Vogue.
  • Explain with an image how to set up the studio for fashion photography
  • Describe how fashion photography has changed over the vears (1950'8 to present day) again liBe images to help
    In Lesson later experiment in the studio to obtain suitable images (think lighting, pose, colour and narrative




Editorial: its mainly used for telling stories usually in magazines and its about conveying a narrative.



Advertising: Creating images to sell/promote a product or service.


Beauty Photography: Photography that focuses on showing the subject's attractiveness. Usually used in makeup/skincare adverts



Hard light has more contrast and is is brighter than soft light, creating well defined shadows, whilst soft light has less defined shadows. To create soft light, you have to use light modifiers (e.g. softboxes or diffusion).


To set up the studio to do a fashion photography shoot, you could a fill light to the left of the subject and place a key light in front of them at an angle. This would work well with a dark background.









































Over the Decades

1950s: Black and white/greyscale photos would be taken, mostly highlighting bold patterns and accessories. They would showcase the era's iconic silhouettes and styles.

















1960s: A vibrant mix of colours and patterns which is a change from 1950s. The fashions trends in this era were dictated by the youth and the pictures featured bold geometric patterns with bright colours. They also had quite unconventional settings like this picture down below, the subject is in the middle of no where with lots of rocks around her. This highlights the freedom of the photography in this era.






1970s: The models in the photographs in this era had a relaxed/natural look which reflected the decade's laid back vibe. The photographs were vibrant.






1980s: This era was bold and dramatic which mirrored the era's extravagant style. Denim, leather and lace were popular materials and the models' poses were bold too.
























1990s: This era was  was all about minimalism and the photos often featured simple casual clothing. It had a "less is more" aesthetic. The settings were often urban and gritty. It was very different compared to 1980s.




















2000s: This era was a mix of styles. The photographs often showcased denim. It was similar to the era's pop culture trends.






















2010s: This era was diverse, reflecting the era's inclusivity. It features streetwear, vintage revivals and high-low fashion mixes.






















2020s: This era is still evolving, and it showcases diversity. Its about individuality and comfort.






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About Me

Who are you My name is Noah Smith and I'm 17 years old. Why Media Since I was young I had a strong interest in creative subjects such as...